Give your story a consistent place in the conversation.
03 / STAY IN THE CONVERSATION
Social Media Marketing
Readers often need to encounter a book more than once before deciding to explore it. A sustained social presence keeps your story visible, gives each post a purpose, and helps move interest toward a lasting connection.
A FOCUSED PUSH
30 Days
A concentrated month of messaging around one clear moment, such as a reveal or release.
Ideal for Authors with an upcoming announcement or specific promotion to bring into focus.
One campaign theme
Consistent short-term presence
Clear calls to action
Why it matters A coordinated month gives your launch message repetition without feeling like the same post every day.
BUILD MOMENTUM
60 Days
More time to introduce the book, deepen interest, and keep the conversation moving around launch.
Ideal for Authors who want a runway before release and continued visibility afterward.
Pre-launch and launch phases
More varied story angles
Room to respond to interest
Why it matters A longer rhythm can turn first impressions into familiarity and give readers more reasons to return.
SUSTAINED PRESENCE
90 Days
A three-month narrative that carries your book through anticipation, release, and the next chapter.
Ideal for Series authors, major launches, or writers building an audience beyond one campaign moment.
Three connected campaign phases
Ongoing creative variety
Longer-term reader familiarity
Why it matters Sustained visibility helps your author name and book stay present after launch week has passed.